第二节（共5小题；每小题2分，满分10分）
根据短文内容，从短文后的选项中选出能填人空白处的最佳选项。选项中有两项为多余选项。
How to Tell a Great Story
In this information age, business leaders won’t be heard unless they’re telling stories. Facts and figures don’t stick in our minds at all. But stories create “sticky” memories by attaching emotions to things that happen. 36 . Here is how to use story-telling to your benefit.
Start with a message.
Every story-telling exercise should begin by asking: Who is my audience and what is the message I want to share with them? 37 . For instance, if you are trying to convince senior leaders to take a risk by supporting your project, you can tell them that most companies are built on taking smart chances.
38 .
The best story-tellers look to their own life details and memories for ways to draw attention to their message. There may be a tendency not to want to share personal events at work, but experiences that indicate how they overcome their struggle are what make leaders appear authentic.
Keep it simple.
Some of the most successful and memorable stories are relatively simple and straightforward. Don’t tell your audience what shoes you were wearing if it doesn’t better the story. 39 , such as your feelings and the humble beginnings of a now-great company. They can attract your listeners and get your main message across.
Don’t make yourself the hero
You can be a central figure in a story, but the final focus should be on people you know, lessons you’ve learned, or events you’ve witnessed. When you talk about how great you are, the audience shuts down. 40 .
A. Show good humor
B. Provide vital details
C. Use personal experiences
D. Each decision about your story should flow from those questions
E. Leaders always tell stories to persuade others to support a project or to face challenges
F. The more you make yourself a star, the less likely your audience will buy your message
G. That means leaders who can create and share good stories gain a great advantage over others